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Report: Yankees will remain with WCBS 880 in 2013

August 30, 2012 by Mike 58 Comments

Via Phil Mushnick, the Yankees have decided to remain with WCBS 880 for another season, rejecting ESPN’s bid to purchase their radio broadcasting rights. This almost certainly means John Sterling and Suzyn Waldman will remain the radio voices of the club for at least one more year.

The Yankees renewed their long-term deal with WCBS for this season about a year ago, which figured to set off a bidding war as ESPN shifted over from 1050 AM to 98.7 FM back in April. The 98.7 signal is stronger than 880’s, but it’s not as far-reaching. The current deal with WCBS pays the team about $14M per season, and supposedly the company loses money with the broadcasts. Ben wrote more about a potential radio broadcast shift back in April.

Filed Under: Asides, NYC Sports Media Tagged With: WCBS

WCBS 880 tops MLB cumulative radio ratings

August 5, 2010 by Benjamin Kabak 92 Comments

Seemingly in spite of themselves, John Sterling and Suzyn Waldman are reeling in the listeners. Arbitron, the radio ratings board, has released listener totals for the first half of the baseball season, and more fans tune in for Yankees games than for any other team. According to their estimates, from April 4 to June 23, an average of 441,000 listen to the Bombers. That figure eclipses the second-place Mets by 72,500 fans per game. The Cubs, Tigers and Angels round out the top five.

As for market share, though, neither the Yankees nor the Mets can crack the top 15. In baseball’s target demographic — men between the ages of 25 and 54 — nearly 25 percent of Cincinnatians listening to the radio at that time tune into Reds games. Because millions of people live in New York radio, the lofty listener totals just can’t catch up.

For the Yankees, these high figures mean one thing: More money. Armed with more precise data than ever before, the Yankees and WCBS will be able to milk more money out of the team’s radio broadcasts. “As advertisers look to capitalize on this year’s pennant race, professional baseball on the radio delivers large numbers of listeners for every game,” Arbitron Sports Manager Chris Meinhardt said in a statement. “Arbitron’s Mid-Season PPM Radio Listening for Pro Baseball reports the average game audience for each team.”

Now, if only the team would do something about the quality of their radio announcers. (A tip o’ the hat to Rob Iracane at Walkoff Walk.)

Filed Under: NYC Sports Media Tagged With: John Sterling, Suzyn Waldman, WCBS

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